11 Feb McPherson Kansas Eyes CR Seal
McPherson Industrial Development Company (MIDC) will be the first CompetitiveReady certification client in Kansas.
McPherson, Kansas may be a rural town of 14,000 population, but one with a track record for attracting and growing a strong industrial base – a base unexpectedly large relative to the population base. Most communities would be envious of McPherson, but the MIDC is not resting on laurels. McPherson leaders see pursuing the CR Seal as an opportunity to prove to the world that the attributes enjoyed by local businesses resonates with international site selectors. They will use the results as they move beyond reactive responses with prospects to proactive and aggressive marketing.
The McPherson Industrial Development Company recently launched a new website by EDsuite. In addition to the Asset Scorecard for CompetitiveReady certification, a Target Industry Analysis and new Marketing Plan will be completed by The CR Group members of Chabin, Austin Consulting and Applied Economics.